Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Branding is so much more than designing a logo and building a website.
Your message is a culmination of who you are as an individual and organization; your funny little quarks, your amazing back story of how you got to where you are or why you’re doing what you do. Consumers are human and they are seeking a personal connection or something meaningful attached to the products they are buying. Brand design isn’t just about your logo and signage, though it certainly helps if your design element are working to support your overall message. Successful brand design comes from within. No, this isn’t some hippie zen philosophy, it’s just businesses that strive to establish themselves as a unique personality among a sea of people who want to be just like the other guy, are going to stand out as the brand winners.
Social Media Management
A new approach that takes the hassle out of marketing your business through social media.
Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation.
Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.
Even if your time is limited, social media management tools and services can make your social media presence a priority. And if you aren’t making social media a priority at this point in the game, you’re in trouble.
Social media plays an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.
Which social network deserves the bulk of your time and budget? What are your top-performing pieces of content?
Audience analysis allows brands to gain a deeper understanding of their current and potential customers to improve marketing strategy, customer experience, and brand perception.
What is audience analysis?
In consumer insights, audience analysis refers to researching the interests, preferences, demographic, location, and other aspects of a group. This could be a broad audience like “all Tumblr users” or a much narrower group like “millennial female fans of The Bachelor in Massachusetts.” The insights you gain from audience analysis depend on the depth of your research.
While your own audience is a great place to start with audience analysis, looking at your competitor’s audience and comparing it to your own can help you gain insights into how to stay ahead of the competition.
Audience analysis can be branded or unbranded. Branded analysis means looking at the audience for a specific brand (Apple, Microsoft, etc) while unbranded analysis looks at the audience for the type of product and related topics (computers, tablets, technology, etc).
For businesses, the best audience analysis gives you deeper understanding of what compels consumers to support a brand or make a purchase. While understanding the basic demographics of an audience is helpful, it isn’t as powerful as understanding the intricacies of consumer preferences related to your brand and product.
For example, if a coffee chain wants to attract and retain more customers, knowing the demographics of coffee drinkers in key locations is only the first piece of the puzzle. Analyzing the specific coffee preferences of that audience and how they have changed over time can give the brand much more actionable insights on how to engage consumers.
The deeper, customized analysis could reveal that a trend (like a preference for cold brew coffee) is spreading rapidly within the target audience. An insight like this is actionable because it helps brands make informed decisions about updates to improve their menu and advertising.
Search Engine Optimization
Successful SEO takes time, especially when you have to use multiple products to get the job done. We break down the data so you can focus on adapting strategy for results.
There’s no point having a beautiful, functional website if it can’t be found. Search Engine Optimisation (SEO) for your website is crucial. SEO refers to optimising your new or existing website for search engines; enabling people looking for your products and services to find you. Getting to the number one position on page one of Google will attract over 80% of clicks to your site compared with the 10-20% of clicks that position two and three attracts.
Copywriting & Strategy
SEO copywriting is both a key element and a big challenge in every SEO strategy.
Copywriting can make or break your business. Your skills, directly and indirectly, impact how well you communicate with your customers. Good writing brings out emotions, answers questions, and leads users toward the sale.
Workshops & Training
The benefits of attending professional development workshops.
Attending professional conferences, summits, workshops and seminars have positive impacts on business professionals. They offer an opportunity to develop new professional relationships, meet new friends, gain knowledge and become more successful in your career.
Reasons to Attend Conferences and Workshops:
– Networking Opportunities– Building new relationships and meeting new contacts is important to personal and business growth. Relationships with clients, speakers and vendors can help you gain knowledge from having meaningful conversations with them.
– Learning Something New – Learning about new and more effective ways to accomplish things and gaining more knowledge about business subjects and concepts are all benefits of attending professional development workshops.
– Becoming an Expert – Professional Development training enables you to gain more expertise in your field and develop new ideas on ways to improve in your job.
– Gaining Inspiration – Meeting new people and learning new things often leads to great feelings of inspiration. You will want to share this new enthusiasm with your staff and peers.
– Having fun – Attending workshops and seminars are usually very fun. It’s a day away from the office to improve you and most people love connecting with others who share their interests and passions.
We are digital problem solvers. We create high performance, business driven websites for a variety of markets.
Contrary to what some may believe, web development is still an extremely vital part of any marketing strategy. A common belief today is that social media platforms have replaced the need for a conventional website but that simply is not the case.
It’s true that in recent years there has been a shift toward online interactions with social media sites, mobile devices and apps topping the charts. As a result, the way people access the web to shop, chat and find information has also changed dramatically. Businesses of all shapes and sizes have had to adapt their web presence to stay in front of their consumers.
Email marketing has been around forever—and for good reason.
What is the advantage of email?
While each of these marketing tactics has their advantages, if we had to pick one of the above to focus on at this time, it would be email marketing. Why? Because email is the king of content and brings in an unbeatable ROI compared to other digital marketing channels.
During recent research, we even asked small businesses which channels they used the most, and email marketing came in at second place, only topped by Facebook.